A Lone Banking Institution Carries the Load for One of Kalamazoo's Poorest Neighborhoods

The Northside is one of Kalamazoo's poorest neighborhoods. It is also 83 percent Black. But the neighborhood of 4,500 residents has just one banking institution: Advia Credit Union at 706 N. Westnedge Ave.

It is carrying the load to help Northside residents build financial security. Unlike banks — for-profit institutions operating to make money for shareholders — credit unions are member-owned and do not operate to make a profit.

"Every dollar that we make has to be reinvested into our credit union," said Alex Minor, Advia community development officer.

Like a bank, Advia offers financial services like loans, mortgages and insurance coverage. It also offers community workshops and consultations to discuss healthy financial decisions. For example, employees can advise you not to take out a high-interest loan on a used car that will cost you more in repairs than the car cost to buy.

That is a situation Rekeesha Winston — an Advia branch manager who lives in the Northside — knows from experience.

"I had paid for that car probably four times over," Winston said of the time she worked with a predatory lender to buy a car.

Predatory lenders use deceptive tactics to convince people to accept high-interest loans, according to the National Association of Consumer Advocates.

Easy access to a nearby helping hand is vital, said Jonathan Yarbrough, Northside Association for Community Development president.

"Just because you are low-income doesn't mean you have to sacrifice and have a low credit score," Winston said.

A History of Discrimination

Roughly 83 percent of Northside residents — about 3,750 people — are African American, according to 2023 U.S. Census estimates. But that was not always the case.

In the 1950s, the median income for Northside residents was above the city median, per Census data. At the time, the neighborhood was 87 percent white.

Racially discriminatory housing policies changed that. Black individuals from the South migrated to Northern cities like Kalamazoo in large numbers from 1920 to 1970, driven by job opportunities created by World War I.

As Black residents moved in, white residents moved out. Black residents were subject to racially restrictive housing covenants, barring them from purchasing houses in certain neighborhoods.

Neighborhoods were zoned red in maps from the federal government, which were used as guidance on where banks should approve or deny loans for home ownership.

The Northside was zoned red because Negro homes are all through the industrial area, according to Kalamazoo's redlining map created in 1937.

The flight of white residents out of the Northside quickly followed.

"The banks wouldn't give you any money to invest in your house," said Mary Balkema, director of Kalamazoo County's housing department, in 2024.

"Those houses fell into disrepair."

Some of those Northside homes were demolished by the county, Balkema said. Others are still standing, some with boarded up windows in disrepair.

The median income for households in the Northside's two census tracts is lower than the city's overall, according to the most recent Census estimates in 2023.

For the neighborhood's east side, the median household income was $25,750. For the larger west-side tract, it was $38,444. The city's median household income was $48,965.

Generational Wealth and Homeownership Challenges

Many Northside residents who own their homes today have had the property passed down through generations, Winston said. But that is not always properly reflected in legal documents.

"Sometimes, there might be a house that maybe a grandma left, but it might be in the uncle's name and the niece lives in it," Winston said.

Taylor Litchfield, branch manager of the Northside Advia, says she often sees home titles that list unknown heir.

Without proper titles, a family may lose that home when the resident dies.

When Winston was in charge of the Northside branch, she would direct residents to an attorney who would make sure homeownership documentation was correct, free of charge.

Yarbrough said the rate of private homeownership in the Northside is on the decline.

"Some people either are getting older, or they can't afford it, and they're not able to pass the house down," Yarbrough said. "If they do pass it down, those individuals don't keep up with it, and they just end up selling."

Yarbrough's mother owns a home passed down through the family from Yarbrough's great-grandmother. Their family conversations about building generational wealth through homeownership started when Yarbrough was in high school, he said.

With land in the Northside becoming increasingly more valuable, there is a lot of pressure on residents to sell their homes, Yarbrough said.

"One time this lady got presented a check of almost $200,000," Yarbrough said. "I'm like, One, your house is worth way more than that and two, that's just absurd."

Yarbrough said she ripped up the check after they spoke.

Financial Education and Predatory Lenders

Most people's financial education comes from the generations before them, Minor said. Bad advice can lead to residents being trapped in high-interest loans or in credit card debt.

"Us being the lower income side of town, it's been that way for a very long time, simply because a lot of people are uneducated on how to manage finances," Yarbrough said. "Or when they do get a certain amount of money, they're using it on things that aren't going to grow in perpetuity."

Winston consulted her mother before buying a used car from a predatory lender. Predatory lenders exist everywhere. But in Kalamazoo, they are more common in low-income areas, Winston said.

"Her bad habits, or what she thought was best, was teaching me. And unfortunately, it wasn't the best," Winston said.

Litchfield worked with one member who didn't realize they had bought a motorcycle on a credit card. Their interest rate was 28 percent, Litchfield said.

"Had they gotten a motorcycle loan, that rate would have been well below 10 percent," Litchfield said.

It is important to provide education before it comes to a point when you're in a surviving-versus-thriving situation, Winston said.

Some residents find themselves in situations where they have to choose what bill to pay. They need to know how not paying those bills will affect them, Winston said.

"We're empowering them to make the best decision, because it is their decision to make. We don't want to take the power away from them. We just want to give them the tools to be successful," Winston said.

Overcoming Distrust in Financial Institutions

One byproduct of redlining was a learned distrust in financial institutions. It is a barrier Advia continuously works to overcome.

They do so by partnering with community organizations and providing free financial education workshops throughout the neighborhood.

The credit union recently hosted the Annual Egg Hunt at Mayor's Riverfront Park on April 4, presented by Advia Credit Union with support from the Kalamazoo Growlers.

"The banks wouldn't give you any money to invest in your house," said Mary Balkema, director of Kalamazoo County's housing department, in 2024. "Those houses fell into disrepair."

Community Empowerment

Despite decades of disinvestment and discriminatory policies, the Northside remains a vibrant community. Advia Credit Union continues to serve as a financial lifeline, providing essential services and education to residents who have been historically excluded from traditional banking.

"The Northside has been through a lot," said Litchfield. "But we're here to help our neighbors build wealth and financial security. We're not going anywhere."

As the neighborhood continues to evolve, organizations like Advia Credit Union remain committed to serving the financial needs of one of Kalamazoo's most historically disadvantaged communities.